Despite food company pledges to advertise only healthier foods to children, a Yale Rudd Center study finds that companies place billions of ads for unhealthy foods and beverages on children’s websites. The study is the first to evaluate banner and other display advertising on websites that are popular with children, such as Nick.com and CartoonNetwork.com. The study is published online in Pediatric Obesity and was funded by the Robert Wood Johnson Foundation.
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Marlene Schwartz
Full citation: Puhl R, Luedicke J, Lee Peterson J. Public reactions to obesity-related health campaigns: a randomized controlled trial. Am J Prev Med. 2013;45(1):36-48. https://doi.org/10.1016/j.amepre.2013.02.010
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Full citation: Wolfenden L, McKeough A, Bowman J, et al. Experimental investigation of parents and their children’s social interaction intentions towards obese children. J Paediatr Child Health. 2013;49(7):604-607. https://doi.org/10.1111/jpc.12285
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Full citation: Fleming-Milici F, Harris JL, Sarda V, Schwartz MB. Amount of Hispanic youth exposure to food and beverage advertising on Spanish- and English-language television. JAMA Pediatr. 2013;167(8):723-730. https://doi.org/10.1001/jamapediatrics.2013.137
RESOURCE TYPE:
FOCUS AREAS:
Targeted Marketing
RUDD AUTHORS:
Jennifer Harris
Full citation: Roberto CA, Haynos AF, Schwartz MB, Brownell KD, White MA. Calorie estimation accuracy and menu labeling perceptions among individuals with and without binge eating and/or purging disorders. Eat Weight Disord. 2013;18(3):255-261. https://doi.org/10.1007/s40519-013-0035-x
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Full citation: Martinez OD, Roberto CA, Kim JH, Schwartz MB, Brownell KD. A Survey of undergraduate student perceptions and use of nutrition information labels in a university dining hall. Health Education Journal. 2012;72(3):319-325. https://doi.org/10.1177/0017896912443120
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Efforts to encourage healthy beverage choices by people receiving federal food assistance are paying off, according to a study by the Yale Rudd Center for Food Policy & Obesity. The study shows that purchases of 100% juice declined among participants in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) after the program changed in 2007 to offer foods that better reflect dietary recommendations for Americans.
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Full citation: Gearhardt AN, Yokum S, Stice E, Harris JL, Brownell KD. Relation of obesity to neural activation in response to food commercials. Soc Cogn Affect Neurosci. 2014;9(7):932-938. https://doi.org/10.1093/scan/nst059
RESOURCE TYPE:
FOCUS AREAS:
RUDD AUTHORS:
Full citation: Andreyeva T, Luedicke J, Tripp AS, Henderson KE. Effects of reduced juice allowances in food packages for the women, infants, and children program. Pediatrics. 2013;131(5):919-927. https://doi.org/10.1542/peds.2012-3471