Food Marketing in Schools

In 2016, the U.S. Department of Agriculture implemented new rules that prohibit marketing of products that do not meet nutrition standards to children and teens in schools during the school day. However, food companies continue to market sugary drink and junk food brands to children through their schools, including through branded fundraisers, “educational” materials, incentives for teachers, and sponsorships. Sales of branded “look-alike” snacks in schools also allows companies to market junk food in schools.

Asada, Y., Chriqui, J., Schwartz, M., Mancini, S. & Harris, J.L. (2020). Food and beverage marketing in schools: Understanding school superintendents’ perspectives and practices after the Healthy, Hunger-Free Kids Act. Public Health Nutrition, in press.
Harris, J.L., Hyary, M., & Schwartz, M.B. (2016). Effects of offering “look-alike” products as Smart Snacks in schools. Childhood Obesity, 12(6), 432-439.
Harris, J.L., & Fox, T. (2014). Food and beverage marketing in schools: Putting student health at the head of the class. JAMA Pediatrics, 168(3), 206-208.

UConn Rudd Center for Food Policy & Health

Food Marketing in Schools

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