A series of Rudd Center FACTS research reports provide a comprehensive review of the marketing techniques and nutritional quality of food and beverages targeted to children, teens and parents – including separate reports on children's foods, cereal, fast food, sugary drinks, snacks, and baby and toddler food.
The full reports, along with resources for advocates, researchers, parents and the media can be found below. This research is funded by a grant from the Robert Wood Johnson Foundation.
Food Industry Self-regulation: Nutrition of Foods and Drinks FACTS
Fast Food FACTS 2021
Social Media Supplement:
For additional information on fast food marketing, please visit https://www.fastfoodmarketing.org/.
Sugary Drink FACTS
- Full Report
- Report Supplement: Examples of social media campaigns targeted to teens and Hispanic and Black youth
- Report summary
For additional information on sugary drinks, please visit https://www.sugarydrinkfacts.org/
Children’s Drink FACTS
- What is a Sugary Drink? English and Spanish
- Low Calorie Sweeteners English and Spanish
- How to Choose Fruit Juice for your Child English and Spanish
- Water First for their Thirst! English and Spanish
- 100% Juice: What Size is Best? English and Spanish
For additional information on children's drinks and other sugary drinks, please visit http://www.sugarydrinkfacts.org/
Food Industry Regulation After 10 Years FACTS
Fast Food FACTS
Sugary Drink FACTS Website
Explore this website to learn all about children’s drinks - including sweetened fruit drinks and waters and unsweetened 100% juice - and other sugary drinks, such as soda, sports drinks, iced teas, and energy drinks. You’ll find a comprehensive analysis of the ingredients in these drinks and how they are marketed, including on-package claims and advertising.
Fast Food FACTS Website
In 2010, the first Fast Food FACTS report documented the nutrition quality and marketing of fast food to children and youth. Three years later - using the same methods as the first report - Fast Food FACTS 2013 revealed how the fast food nutrition and marketing landscape had changed. Explore the Fast Food FACTS website to learn more about the restaurants, menu nutrition including kids' meal combinations, marketing techniques, and the science behind the FACTS.
Cereal FACTS Website
In 2009, the first Cereal FACTS report documented the nutrition quality and marketing of cereals to children. Three years later – using the same methods as the first report – Cereal FACTS 2012 quantified changes in nutrition content and children’s exposure to marketing for children’s cereals. Explore the Cereal FACTS website to learn more about the companies, brands, nutrition content, marketing techniques, and the science behind the FACTS.