Baby & Toddler

Birth to two years is a critical period for developing healthy food preferences and eating habits. However, formula and baby food manufacturers often market products that are not recommended by health experts (such as toddler milks and baby snacks) and promote them using claims and other marketing messages that do not correspond with expert advice about feeding young children.

Learn More About Baby & Toddler Food Marketing


Policy Action



Healthy Drinks for Toddlers: The marketing of fruit drinks and toddler milks portrays these products as healthy drinks for toddlers, but they are sugary drinks. Check out this resource page, which includes resources that dispel the marketing hype, inform parents about why they are not recommended for young children, and encourage caregivers to “keep it simple, keep it real” by serving water and plain milk to their toddlers.

Healthy Eating Research Beverage Consensus Statement: Research shows that what children drink from birth through age five has a big impact on their health – both now and for years to come. The nation’s leading health organizations agree that for most kids, these recommendations can help to set children on a path for healthy growth and development.

Baby Food FACTS Report Summary:

Baby Food FACTS Report Summary (Spanish version):