The Impact of Toddler Milk Claims on Beliefs and Misperceptions: A Randomized Experiment with Parents of Young Children

Toddler milk (ie, a nutrient-fortified milk-based drink marketed for children aged 12 to 36 months) has been marketed increasingly in the United States with structure/function claims on product packaging that are potentially misleading. This study examined how structure/function claims impact parents’ beliefs and perceptions about a toddler milk product.

Full citation:  Richter APC, Duffy EW, Taillie LS, Harris JL, Pomeranz JL, Hall MG. The impact of toddler milk claims on beliefs and misperceptions: A randomized experiment with parents of young children [published online ahead of print, 2021 Aug 12]. J Acad Nutr Diet. 2021;S2212-2672(21)01197-7.