Sugary Drink Labeling – Press Release

Current labeling regulations and practices fail to give parents and caregivers adequate information and likely contribute to the widespread consumption of sugar-sweetened drinks by young children according to a new paper from researchers at the Rudd Center for Food Policy and Obesity at the University of Connecticut and School of Global Public Health at New York University. The study’s findings, published in Pediatric Obesity, revealed that when shown product packages and nutrition labels for the most popular children’s drinks, the majority of parents of young children cannot identify key ingredients in these drinks, including added sugars, diet sweeteners (also known as no-/low-calorie or high-intensity sweeteners), and/or percentage of juice.