Sugary Drink Countermarketing – Press Release

Highlighting the true ingredients in sweetened drinks for young children and the misleading marketing techniques used to promote them effectively reduce parents’ intentions to serve sugary drinks, according to a new study from researchers at the Rudd Center for Food Policy and Health at the University of Connecticut. The study’s findings, published in the American Journal of Public Health, showed that countermarketing videos focused on fruit drinks and toddler milks, two sweetened drinks widely promoted to parents of toddlers, reduced positive attitudes towards and intentions to serve these products.