Room for Confusion: Labeling of Fruit Drinks, Flavored Water, and Unsweetened Juices

Researchers conducted an online experiment of 1,063 U.S. parents with young children 1-5 years old. Parents were shown packages of eight popular children’s drinks, including sweetened fruit drinks and flavored waters and unsweetened 100% juice and juice/water blends. Parents viewed either the front-of-package alone or the front-of-package with the information panel, which includes the nutrition facts panel and ingredient list, and were asked a series of questions about the drinks. This handout outlines key findings and recommendations based on the study.