Rudd Summary: Advertisers Target Hispanic and Black Youth with Unhealthy Snacks

Companies target unhealthy snack food advertising directly to black and Hispanic youth, and disparities in exposure compared with white nonHispanic youth have increased. Given that youth of color suffer from higher rates of obesity and other diet-related diseases, snack food advertising likely exacerbates health disparities affecting their communities. Snack FACTS examines the nutritional quality and advertising for 90 snack food brands offered by 43 companies that were marketed to U.S. children and teens on TV, internet, and in schools in 2014. This summary addresses targeted marketing data found within Snack FACTS.