Parents Increasingly See Unhealthy Food Marketing and Easy Access to Junk Food as Obstacles to Raising Healthy Children

Eighty-five percent of parents surveyed about their views on food marketing to children agreed that companies should reduce advertising to unhealthy food to their kids, according to a new report from the Rudd Center for Food Policy and Obesity at the University of Connecticut. Support for policies to promote healthy eating habits for their children in the media, schools and communities increased between 2012 and 2015 among parents surveyed for this study, with black and Hispanic parents significantly more likely to express support than white parents. The new report updates findings from a 2012 Rudd Center report with new data collected from 2012 to 2015.