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Rudd Summary: Fast Food FACTS

In 2010, researchers at the Yale Rudd Center for Food Policy & Obesity issued Fast Food FACTS. The report examined the nutritional quality of fast food menus, advertising on TV and the internet, and marketing practices inside restaurants. Three years after our first report – using the same methods as the original Fast Food FACTS – this report quantifies changes in the nutritional quality of fast food and how it is marketed to children and teens

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RESOURCE TYPE:
Report Summary
FOCUS AREAS:
Food & Beverage Marketing
Fast Food FACTS 2013: Measuring Progress in Nutrition Marketing to Children and Teens

In 2010, researchers at the Yale Rudd Center for Food Policy & Obesity issued Fast Food FACTS. The report examined the nutritional quality of fast food menus, advertising on TV and the internet, and marketing practices inside restaurants.

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RESOURCE TYPE:
Rudd Report
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris
Marlene Schwartz
Frances Fleming-Milici
Families on food assistance buying fewer full-fat dairy products

Efforts to reduce consumption of saturated fat among women and young children receiving food assistance appear to be paying off, according to a study by the Yale Rudd Center for Food Policy & Obesity.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Federal Food Assistance & Nutrition Programs
RUDD AUTHORS:
Tatiana Andreyeva



Fast food companies still target kids with marketing for unhealthy products

In 2012 the fast food industry spent $4.6 billion to advertise mostly unhealthy products, and children and teens remained key audiences for that advertising, according to a new report by the Yale Rudd Center for Food Policy & Obesity. The report highlights a few positive developments, such as healthier sides and beverages in most restaurants’ kids’ meals, but also shows that restaurants still have a long way to go to promote only healthier fast-food options to kids.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris
Marlene Schwartz


Unhealthy food marketed to youth through athlete endorsements

Professional athletes are often paid large amounts of money to endorse commercial products. But the majority of the food and beverage brands endorsed by professional athletes are for unhealthy products like sports beverages, soft drinks, and fast food, according to a new study by the Rudd Center for Food Policy and Obesity at Yale. The study appears in the November issue of Pediatrics.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris



Athlete Endorsements in Food Marketing

Full citation: Bragg MA, Yanamadala S, Roberto CA, Harris JL, Brownell KD. Athlete endorsements in food marketing. Pediatrics. 2013;132(5):805-810. https://doi.org/10.1542/peds.2013-0093

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris
Federal food package revisions: Effects on purchases of whole-grain products

Full citation: Andreyeva T, Luedicke J. Federal food package revisions: effects on purchases of whole-grain products. Am J Prev Med. 2013;45(4):422-429. https://doi.org/10.1016/j.amepre.2013.05.009

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Federal Food Assistance & Nutrition Programs
RUDD AUTHORS:
Tatiana Andreyeva
Food marketing expenditures aimed at youth: Putting the numbers in context

Full citation: Powell LM, Harris JL, Fox T. Food marketing expenditures aimed at youth: putting the numbers in context. Am J Prev Med. 2013;45(4):453-461. https://doi.org/10.1016/j.amepre.2013.06.003

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris
People who get food assistance are eating more whole-grain products

Efforts to encourage healthy consumption of whole grains by people receiving federal food assistance are paying off, according to a study by the Yale Rudd Center for Food Policy & Obesity.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Federal Food Assistance & Nutrition Programs
RUDD AUTHORS:
Tatiana Andreyeva



Mental health professionals treating eating disorders are not immune to weight bias

Some mental health practitioners who treat patients with eating disorders may have their own weight biases that could negatively affect their patients, according to a study by the Yale Rudd Center for Food Policy & Obesity. Although previous research has documented weight bias among other healthcare providers, this is the first to examine it specifically among mental health specialists. The study is published online in the International Journal of Eating Disorders.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Weight Bias & Stigma
RUDD AUTHORS:
Rebecca Puhl



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