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If you are unable to access any of our resources, please send the ‘Rudd Code’ of the material(s) you are requesting to Carson Hardee (carson.hardee@uconn.edu).
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Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States

Full citation: Fleming-Milici F, Harris JL. Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States. Pediatr Obes. 2018;13(2):103-110. https://doi.org/10.1111/ijpo.12203

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Food & Beverage Marketing
RUDD AUTHORS:
Frances Fleming-Milici
Jennifer Harris
RUDD CODE:
121604
“Look-Alike” Smart Snacks in Schools

Selling look-alike Smart Snacks in schools confuses students and parents. This handout explains findings of Rudd Center research, which shows how students are being tricked and how companies are still promoting their junk food brands in schools.

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RESOURCE TYPE:
Educational Handout
FOCUS AREAS:
Food & Beverage Marketing
RUDD CODE:
321605
Infographic: Baby and Toddler Food and Drink Marketing

Using data from Baby Food FACTS, this infographic depicts total advertising spending in 2015 and the proportion of total advertising dollars spent on certain types of products.

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RESOURCE TYPE:
Infographic
FOCUS AREAS:
Baby and Toddler Food & Beverage Marketing
RUDD CODE:
321604
Baby & Toddler Snacks: Think They’re Healthy?

Using data from the Rudd Center’s Baby Food FACTS report, this infographic shows common marketing messages on baby & toddler snacks and reveals the real ingredients in these products.

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RESOURCE TYPE:
Infographic
FOCUS AREAS:
Baby and Toddler Food & Beverage Marketing
RUDD CODE:
321603
Infographic: Toddler Drink Ad Spending on Spanish-Language TV

Baby Food FACTS from the UConn Rudd Center examines the products and marketing of food and drinks for children younger than age 3. This infographic depicts ad spending for toddler drinks on Spanish language television in 2015, as well as the amount of added sweeteners in popular products.

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RESOURCE TYPE:
Infographic
FOCUS AREAS:
Baby and Toddler Food & Beverage Marketing
RUDD CODE:
321602
Rudd Summary: Baby Food FACTS

Birth to two years is a critical period for developing healthy eating habits and preventing childhood obesity. Baby Food FACTS provides a comprehensive analysis of the nutritional content of food and drink products marketed to parents for their babies and toddlers (up to age 3), the messages used to promote these products, and how well the marketing messages correspond with expert advice about feeding young children.

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RESOURCE TYPE:
Report Summary
FOCUS AREAS:
Baby and Toddler Food & Beverage Marketing
RUDD CODE:
321601
Food and Drink Marketing for Young Children Often Contradicts Expert Advice for Promoting Healthy Eating

Marketing for baby and toddler food and drinks often contradicts the advice of health professionals, using messages that may lead parents to believe that these commercial products are healthier alternatives to breastmilk or homemade food, according to a new study by the Rudd Center for Food Policy and Obesity at the University of Connecticut.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Baby and Toddler Food & Beverage Marketing
RUDD AUTHORS:
Jennifer Harris
Marlene Schwartz


RUDD CODE:
221602
2009 WIC Food Package Revisions Are Paying Off In Healthier Food and Beverage Purchases

The healthfulness of food and beverage purchases by participants in the federal Women, Infants, and Children food assistance program (WIC) increased after revisions in 2009 that were designed to improve the nutrition of low-income pregnant women, new mothers and their young children, according to a new study by the Rudd Center for Food Policy and Obesity at the University of Connecticut.

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RESOURCE TYPE:
Press Release
FOCUS AREAS:
Federal Food Assistance & Nutrition Programs
RUDD AUTHORS:
Tatiana Andreyeva



RUDD CODE:
231601
The healthfulness of food and beverage purchases after the federal food package revisions: The case of two New England states

Full citation: Andreyeva T, Tripp AS. The healthfulness of food and beverage purchases after the federal food package revisions: The case of two New England states. Prev Med. 2016;91:204-210. https://doi.org/10.1016/j.ypmed.2016.08.018

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Federal Food Assistance & Nutrition Programs
RUDD AUTHORS:
Tatiana Andreyeva
RUDD CODE:
131602
Child-targeted TV advertising and preschoolers’ consumption of high-sugar breakfast cereals

Full citation: Longacre MR, Drake KM, Titus LJ, et al. Child-targeted TV advertising and preschoolers’ consumption of high-sugar breakfast cereals. Appetite. 2017;108:295-302. https://doi.org/10.1016/j.appet.2016.10.014

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RESOURCE TYPE:
Publication
FOCUS AREAS:
Targeted Marketing
RUDD AUTHORS:
Jennifer Harris
RUDD CODE:
121603
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