New Study Shows that Healthy Lifestyle Messages in Ads for Unhealthy Food and Drinks Are Not the Way to Teach Children About Good Health

Food and beverage companies claim that healthy lifestyle messages, such as promoting physical activity and good eating habits, in advertising to children teaches them about health and nutrition. However, a new study by the Rudd Center for Food Policy and Obesity at the University of Connecticut found that children who viewed TV commercials for unhealthy food and drinks that included healthy lifestyle messages rated the products as more healthful compared to children who saw commercials for similar products with a different message.