Ghost Energy Drink – Press Release

A new investigation by ad watchdog and the UConn Rudd Center for Food Policy & Health has found that “lifestyle sports nutrition brand” Ghost is unfairly and deceptively marketing adult energy drinks and supplements to children in violation of Federal Trade Commission (FTC) and U.S. Food and Drug Administration (FDA) law. The groups have filed a complaint with the regulators urging the agencies to take enforcement action. and the Rudd Center’s investigation found that Ghost is using candy brands popular among children and young teens, including Swedish Fish, Bubblicious, Sour Patch Kids and Warheads, to flavor and package energy drinks and supplements that are only intended for adults. Mondelez International Inc. and Impact Confections, makers of the candies, were also notified of the findings.