Front-of-Package Claims and Images Persuade Parents that Sugar-Sweetened Drinks are Healthy Choices for their Young Children

Front-of-package claims and marketing messages used to promote fruit-flavored drinks and toddler milks with added sugars contribute to parents’ misperceptions about product nutrition and benefits for their young children, according to new research from the UConn Rudd Center for Food Policy and Health. The most recent Dietary Guidelines for Americans recommends that children younger than age 2 consume no added sugars.