Rudd Summary: Food Advertising Targeted to Black Youth

Researchers analyzed 2017 Nielsen syndicated market research data to identify food-related TV advertising on Black-targeted TV networks (where Black consumers make up the majority of the audience), and exposure to all food-related TV ads by Black and White youth, including children (2-11 years) and teens (ages 12-17 years). Researchers also reviewed companies’ public statements about their targeted marketing practices.