UConn Rudd Center for Food Policy and Health

In response to concerns about unhealthy food and beverage marketing to children, the Council of Better Business Bureaus launched the Children’s Food and Beverage Advertising Initiative (CFBAI) self-regulatory program in 2007. Today, 18 participating companies have pledged to advertise only healthier dietary choices in child-directed advertising. This report assesses companies’ compliance with their pledges, the impact of industry voluntary improvements on children’s total exposure to TV and internet food advertising, and limitations in industry voluntary pledges after 10 years of self regulation.