Energy Drink Regulation: Protecting Youth from Dangerous Products
The American Academy of Pediatrics (AAP) concluded that “caffeine and other stimulant substances contained in energy drinks have no place in the diet of children and adolescents.” Aggressive marketing drives consumption and sales among young people, and a growing body of literature supports the need for energy drink regulations to protect children and teens.
This policy brief discusses the rapid growth in sales of energy drinks, high consumption of energy drinks among children and adolescents, and the health risks of consuming energy drinks. Additionally, the brief outlines various marketing strategies that energy drink brands use to market these dangerous products to youth, including promotions via social media, co-branding campaigns with children’s food and candy brands, and collaborations with influencers and popular athletes.
Suggested Citation: Fleming-Milici, F. (2024, December). Energy Drink Regulation: Protecting Youth from Dangerous Products. https://uconnruddcenter.media.uconn.edu/wp-content/uploads/sites/2909/2024/12/UFSM-Policy-Brief-Dec-2024.pdf