“Howard County Unsweetened” Campaign Led to 30% Drop in Soda Sales; Sales of other sugary drinks also fell

Residents of Howard County, Maryland bought fewer sugary drinks compared to residents in a control community after extensive community engagement, a media campaign, and policy changes — according to a study by the Rudd Center for Food Policy and Health at the University of Connecticut. The study, published in AJPM Focus, tracked supermarket sales data to measure the effectiveness of the community-led campaign which was designed to reduce consumption of sugary drinks, the largest source of calories and sugar in our diets. The researchers compared sales data in 2012, before the campaign began, to sales data for each successive year and found notable declines in purchases over the six-year period.