Retail Soda Purchases Decrease and Water Purchases Increase: 6-Year Results From a Community-Based Beverage Campaign
This study aimed to document the long-term impacts on beverage sales of a 6-year intervention campaign launched in Howard County, Maryland in 2013 to reduce consumption of sugar-sweetened beverages. Results showed the sales of regular soda, fruit drinks, and 100% juice decreased significantly more than predicted each year. Conclusions are substantial and sustained improvements in retail beverage sales can be achieved through coordinated messaging, community organizing, and targeted advocacy for policy changes.
Full citation: Schwartz, M. B., Schneider, G. E., Xu, R., Choi, Y. Y., Atoloye, A. T., Bennett, B. L., … & Appel, L. J. (2022). Retail Soda Purchases Decrease and Water Purchases Increase: 6-Year Results From a Community-Based Beverage Campaign. AJPM Focus, 100008. https://doi.org/10.1016/j.focus.2022.100008