Caregivers’ provision of sweetened fruit-flavoured drinks to young children: importance of perceived product attributes and differences by socio-demographic and behavioural characteristics
The current study examined factors associated with caregivers’ provision of sweetened drinks to their young child. An online cross-sectional survey of U.S. caregivers (n 1763) with a young child (ages 1–5) was conducted. Results showed the majority (74 %) of caregivers provided sweetened fruit-flavoured drinks to their child in the past month; 26 % provided them daily. Moreover, misunderstanding of product healthfulness and other marketing attributes contribute to frequent provision of sweetened drinks to young children.
Full citation: Choi, Y. Y., Jensen, M. L., Fleming-Milici, F., & Harris, J. L. (2022). Caregivers’ provision of sweetened fruit-flavoured drinks to young children: importance of perceived product attributes and differences by socio-demographic and behavioural characteristics. Public Health Nutrition, 1-9. https://doi.org/10.1017/S1368980022000751