FACTS 2022 Food industry self-regulation: Changes in nutrition of foods and drinks that may be advertised to children
In the United States, food and beverage companies have voluntarily pledged to limit unhealthy food advertising to children through industry self-regulatory programs, such as the Children’s Food and Beverage Advertising Initiative (CFBAI). Previous analyses of the CFBAI have identified limitations in its effectiveness at protecting children from unhealthy food marketing and recommended improvements, including stricter nutrition standards. This report shows there are few meaningful improvements to the food and beverages marketed to children based on the CFBAI Revised Nutrition Criteria in 2020, and several issues continue to limit the effectiveness of the CFBAI to better protect children from exposure to unhealthy food marketing.
Full citation: Jensen, M. L., McCann, M., Fleming-Milici, F., Mancini, S., & Harris, J. L. (2022). FACTS 2022 Food industry self-regulation: Changes in nutrition of foods and drinks that may be advertised to children. UConn Rudd Center for Food Policy & Health. https://uconnruddcenter.org/wp-content/uploads/sites/2909/2022/05/FACTS2022-Full-Report.pdftps://doi.org/10.1093/cdn/nzab151