Children’s Drink FACTS 2019

Rudd Center researchers assessed the sales, nutrition, and marketing of children’s drinks, defined as drinks that companies market as intended for children to consume (in marketing to parents and/or directly to children). Utilizing the same methods as previous FACTS reports, researchers collected data on the nutrition content and on-package marketing of children’s drinks by category, company, and brand. We report advertising spending in all media (including TV, magazines, and digital) and exposure to TV advertising by preschoolers (2-5 years) and children (6-11 years) using syndicated market research data, and assess changes in the past five years when possible. We also identified children’s drinks that met expert recommendations for healthier beverage choices for children.