Breastmilk or infant formula? Content analysis of infant feeding advice on breastmilk substitute manufacturer websites
This study evaluates messages about infant feeding on breastmilk substitute (BMS) manufacturer websites directed at US caregivers and compares information and portrayals of breast-feeding/breastmilk with that of infant formula (IF) feeding. A codebook was created through an iterative process to identify messages and images about breast-feeding/breastmilk and IF feeding, including benefits or issues associated with each, and direct-to-consumer marketing practices that could discourage breast-feeding.
Full citation: Pomeranz JL, Chu X, Groza O, Cohodes M, Harris JL. Breastmilk or infant formula? Content analysis of infant feeding advice on breastmilk substitute manufacturer websites [published online ahead of print, 2021 Sep 14]. Public Health Nutrition. 2021;1-9. https://doi.org/10.1017/s1368980021003451