70% of Teens Surveyed Engaged with Food and Beverage Brands on Social Media in 2017
70% of teens surveyed report engaging with food and beverage brands on social media and 35% engaged with at least five brands, according to a new study from the UConn Rudd Center for Food Policy & Obesity published in the journal Appetite. The study, funded by the Robert Wood Johnson Foundation, found that 93 percent of the brands that teens reported engaging with on social media were fast food, unhealthy snack foods, candy, and sugary drinks, which are primarily the brands that target them with traditional forms of advertising.
Researchers recommend that food and beverage manufacturers stop targeting teens with marketing for products that can harm their health. Currently, the food and beverage companies’ voluntary self-regulatory program, the Children’s Food and Beverage Advertising Initiative, only limits unhealthy advertising to children up to 11 years old. Researchers say the program should cover children up to at least 14 years old.