Children’s Food and Beverage Brand Exposure on YouTube and YouTube Kids – Press Release

Messages promoting candy, sugar-sweetened drinks, fast food, and sweet or salty snacks brands frequently appear during videos viewed by 3- to -8-year-olds on YouTube and YouTube Kids, according to a new paper from researchers at the Rudd Center for Food Policy and Health at the University of Connecticut. This is the first study to measure young children’s (3-8y) actual exposure to food brands while watching YouTube or YouTube Kids videos of their own choice on their own mobile devices. To mimic their typical video viewing habits, 101 children (3-8y) used their own mobile devices to watch videos on the YouTube platform of their choice (YouTube or YouTube Kids) for 30 minutes in their own homes.

Rudd Code: 222502