Targeted Marketing Report 2022 – Press Release

U.S. food and beverage companies disproportionately target Black and Hispanic consumers with advertising for high-calorie, low-nutrient products, including candy, sugary drinks, and snacks, according to a new study by the Rudd Center for Food Policy & Health at the University of Connecticut. The millions they spend on this targeted marketing contribute to inequities in diet-related diseases heavily affecting communities of color, including heart disease, obesity, and diabetes.