Food advertising targeted to Hispanic and Black youth: Contributing to health disparities
Public health experts have raised concerns that companies also may target marketing for nutritionally poor foods directly to Black and Hispanic youth, exacerbating health disparities. This research examined these targeted marketing practices. To identify targeted marketing for food and beverage products, researchers analyzed companies’ public statements about their marketing, including traditional media advertising, product development, sponsorships, and philanthropic programs. They also conducted a comprehensive analysis of the amount of TV food advertising specifically targeted to and/or disproportionately viewed by Hispanic and Black consumers; youths’ exposure to this advertising; the brands and product categories promoted most often; and comparisons to exposure by White non-Hispanic youth. These findings will help identify opportunities to encourage companies to reduce disparities in food marketing aimed at youth of color.