Trends in Television Food Advertising to Young People: 2017 Update

This annual brief documents trends in food-related TV advertising (including food, beverages, and restaurants) viewed by children and adolescents from 2002 to 2017, focusing on changes from 2016 to 2017. We also examine changes in categories of food and beverages advertised since 2007, the year the Children’s Food and Beverage Advertising Initiative (CFBAI) food industry self-regulatory program was implemented to “shift the mix of advertising primarily directed to children.” For the first time, we also report changes in time spent watching TV by children and adolescents.