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Black and Hispanic youth are exposed to more food advertising in the media and their communities compared to White youth. Furthermore, food companies target Black and Hispanic youth with advertising for their least healthy products, including candy, fast food, sugary drinks and snacks. This marketing contributes to health disparities affecting youth in communities of color.

 

Rudd Center Research

  • Increasing Disparities in Unhealthy Food Advertising Targeted to Black and Hispanic Youth, Rudd Report. January 2019.
  • Food advertising targeted to Hispanic and Black youth: Contributing to health disparities. Rudd Report. August 2015.
  • Each FACTS Report includes a detailed section on marketing to Black and Hispanic youth for the category (including cereals, sugary drinks, fast food and snacks).
  • Fleming-Milici, F. & Harris, J.L. (2018). Television food advertising viewed by preschoolers, children and adolescents: contributors to differences in exposure for black and white youth in the United States. Pediatric Obesity, 13, 103-110.
  • Hyary, M. & Harris, J.L. (2018). Hispanic youth visits to food and beverage company websites. Health Equity, 1(1), 134-138. 
  • Fleming-Milici, F., Harris, J.L., Sarda, V., & Schwartz, M.B. (2013). Amount of Hispanic youth exposure to food and beverage advertising on Spanish- and English-language television. JAMA Pediatrics, 167(8), 723-730.

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