UConn Rudd Center for Food Policy and Health

Despite expert recommendations, US parents often serve sugar‐sweetened children’s drinks, including sweetened fruit‐flavored drinks and toddler milks, to young children. This qualitative research explored parents’ understanding of common marketing tactics used to promote these drinks and whether they mislead parents to believe the drinks are healthy and/or necessary for children.

Full citation: Fleming‐Milici, F., Phaneuf, L., & Harris, J. L. (2022). Marketing of sugar‐sweetened children’s drinks and parents’ misperceptions about benefits for young children. Maternal & Child Nutrition, e13338. https://doi.org/10.1111/mcn.13338