Food Marketing > Parents' Attitudes


< Back to Food Marketing

Parents believe that the unhealthy food environment, including extensive food marketing aimed at their children, makes it more difficult for them to get their children to eat healthy. They broadly support public policies that would help them raise healthy children, including restrictions on unhealthy food marketing. Support is highest among Black and Hispanic parents, who are also more likely to believe that the food environment negatively affects their children.

Rudd Center Research

  • Fleming-Milici, F., Harris, J.L., & Liu, S. (2018). Race, Ethnicity, and Other Factors Predicting U.S. Parents’ Support for Policies to Reduce Food and Beverage Marketing to Children and Adolescents. Health Equity, 2:1, 288-295.
  • Parents’ attitudes about food marketing to children: 2012 to 2015. Rudd Report. April 2017.
  • Cognitive interviews to validate survey items. Rudd Brief. August 2014.
  • Food Marketing to Children and Adolescents: What do Parents Think? 2009-2011. Read the report, questionnaire, and Rudd Center policy recommendations.
  • Focus groups with parents: What do they think about food marketing to their kids? Rudd Report. May 2010.
  • Goren, A., Harris, J.L., Schwartz, M.B. & Brownell, K.D. (2010). Predicting support for restricting food marketing to youth. Health Affairs, 29(3), 419-424.