Rudd Center In The News

01/18/2019: Companies disproportionately target black, Latino youth in TV ads for unhealthy foods

Dr. Jennifer Harris, the report’s lead author and the Rudd Center’s director of marketing initiatives, told ABC News that the food companies reach these youth because they simply have more money. “The [Centers for Disease Control and Prevention] budget for chronic disease prevention and health promotion is $1 billion a year,” Harris said. “These companies are spending $11 billion [on their ads].”


01/15/2019: Food Companies Spend More on TV ads Targeting Black Shoppers

During a five-year period when both total and Spanish-language TV advertising by food companies fell 4 percent, TV marketing aimed at black Americans spiked more than 50 percent, according to a report from University of Connecticut’s Rudd Center for Food Policy & Obesity. Black teenagers saw more than twice as many ads for unhealthy foods compared to white teens in 2017, the study found. “They’re really focusing on products that can harm kids’ health, and they’re focusing on black networks,” Jennifer Harris, lead author of the study and director of marketing initiatives at the Rudd Center, said of food companies in general. “Given higher rates of obesity, diabetes and hypertension in black families, they’re basically contributing to those diseases.”


01/15/2019: Black and Hispanic youth are targeted with junk food ads, research shows

"These companies are not just targeting black and Hispanic kids with their advertising, but they're targeting them with the worst products," said lead author Jennifer Harris of University of Connecticut's Rudd Center for Food Policy & Obesity. The report by the Rudd Center, a research and policy group working to combat childhood obesity, the Council on Black Health at Drexel University and Salud America! at the University of Texas Health Science Center at San Antonio analyzed the targeted advertising efforts of 32 restaurants and food and beverage companies that spent in excess of $100 million to reach children and teens just in 2017.


01/15/2019: Report finds sugar, junk food advertised more to black, Hispanic kids

Black and Hispanic children see TV ads for sugary, unhealthful snacks, sodas and fast food far more than for anything else, according to a report issued Tuesday by the Rudd Center for Food Policy and Obesity at the University of Connecticut. “This study is an update to one that we did five years ago and what we were looking at was what companies were targeting black and Hispanic youth,” said Jennifer Harris, lead author and director of marketing initiatives at the Rudd Center.

Connecticut Post

01/15/2019: Junk Food Companies Spend Billions Of Dollars On Ads Targeting Black Children

These food ads push foods that contribute to obesity, only worsening a public health crisis that disproportionately affects communities of color, said study author Jennifer Harris of the Rudd Center. “It’s perpetuating the disparities that we all already see in kids’ health. Kids are very vulnerable to advertising, much more so than adults,” she said. “It’s making the public health community’s job so much more difficult. It’s making parents’ jobs so much more difficult.”

Huffington Post

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