Food Marketing > Healthier Kids' Meal Pledges
In September 2013, McDonald's issued a pledge through the Alliance for a Healthier Generation to commit to the following actions:
McDonald's pledge called for phasing out the listing of soda on the Happy Meal section of the menu board, beginning in 2014, with interim goals for market-level compliance in 2016 and 2018. The final goal is to fulfill all commitments in 20 major markets, which represent more than 85% of the company's global sales, by 2020. Although McDonald's goal was to fulfill all its pledges in 20 markets by 2020, a 2014 progress report by the Alliance for a Healthier Generation concluded that these commitments were fulfilled in the U.S. by July 2014.
In addition, in 2018, McDonald's announced an expanded commitment to improve kids' meals through five new Global Happy Meal Goals through 2022.
In 2015, the President of Burger King North America emailed a statement, published in USA Today, stating that:
In a statement emailed to Consumerist in January 2015, a Wendy's representative confirmed the following steps taken by the restaurant:
In January 2014, Subway joined the Partnership for a Healthier America and issue a press release stating that it would:
In May 2015, the American Dairy Queen Corporation released a letter stating that the following changes would be effective September 1, 2015 when new menu boards arrive at franchise locations:
In March 2013, Nation's Restaurant News published an article introducing the new KFC kids' meals and in March 2014, the National Restaurant Association provided comments to the Dietary Guidelines Committee citing the KFC kids' meal: