Food Marketing > Product Claims


< Back to Food Marketing

Marketing of “children’s” foods to children and their parents also affects parents’ attitudes about these products, including beliefs that high-sugar food and drinks and unhealthy fast food kids’ meals are the best options for children. Furthermore, nutrition-related claims on product packages and other marketing messages can mislead parents to believe that unhealthy products are better choices for their children.


Rudd Center Research

  • The Sugary Drink FACTS and Baby Food FACTS reports include detailed sections reporting nutrition and other on-package marketing for those product categories.
  • Harris, J.L., Hyary, M., & Schwartz, M.B. (2016). Effects of offering “look-alike” products as Smart Snacks in schools. Childhood Obesity, 12(6), 432-439.
  • Munsell, C., Harris, J.L., Sarda, V., & Schwartz, M.B. (2016). Parents’ beliefs about the healthfulness of sugary drink options: Opportunities to address misperceptions. Public Health Nutrition, 19(1), 46-54.
  • Harris, J.L., Thompson, J., Schwartz, M.B., & Brownell, K.D. (2011). Nutrition-related claims on children’s cereals: What do they mean to parents and do they influence purchasing? Public Health Nutrition, 14(12), 2207-2212.


  • Click on the image below to download: