Food Marketing > Additional Resources
Research and resources
- “A crisis in the marketplace: How food marketing contributes to childhood obesity and what can be done.”
- “Food marketing to youth: Current threats and opportunities.”
- The 2005 Institute of Medicine report, “Food marketing to children and youth,” provides a comprehensive review of the research.
- The 2012 Institute of Medicine report, "Accelerating progress in obesity prevention: Solving the weight of the nation," evaluates prior obesity prevention strategies and identifies recommendations.
- The 2012 Federal Trade Commission report, "A review of food marketing to children and adolescents: Follow-up report," updates the 2008 report requested by Congress in a comprehensive study of food and beverage industry marketing expenditures and activities directed to children and teens.
- The 2012 World Health Organization report, “A framework for implementing the set of recommendations on the marketing of foods and non-alcoholic beverages to children” discusses the World Health Assembly's recommendations to guide efforts by Member States in designing new policies, or strengthening existing policies, on food marketing communications to children.
This alliance was formed by the American Heart Association and the William J. Clinton Foundation with the goal of improving the healthfulness of children's lifestyles and reducing childhood obesity. Learn about actions that can be taken at school, home, the doctors, and in the community.
Bridging the Gap is a nationally recognized research program who goal is to improve the understanding of how policies and environmental factors affect diet, physical activity and obesity among youth, as well as youth tobacco use.
This is a non-profit coalition of health care professionals, educators, advocacy groups and concerned parents whose efforts focus on the effects of marketing to children, including obesity-related issues.
The Center on Media and Child Health at Children's Hospital Boston, Harvard Medical School, and Harvard School of Public Health is dedicated to understanding and responding to the effects of media on the physical, mental, and social health of children through research, translation, and education.
CARU is the voluntary industry self-regulation organization that addresses advertising to children. This website includes press releases and their guidelines.
The Rudd Center was part of a coalition of nearly 20 children’s health, privacy, and consumer advocacy organizations, led by the Center for Digital Democracy, that filed complaints with the Federal Trade Commission (FTC), claiming that online marketing to children by well-known companies violates COPPA.
Commercial Alert is a non-profit advocacy group whose mission is to curb effects of commercialism. One featured campaign focuses on childhood obesity prevention.
Digital Ads provides the most up-to-date list of digital marketing campaigns on food and beverages aimed at children. The website offers resources including a report, brief, and other materials compiled and written by the Center for Digital Democracy and the Berkeley Media Studies Group.
In July 2005, the Federal Trade Commission and the Department of Health and Human Services jointly sponsored a workshop on marketing, self-regulation, and childhood obesity. They included representatives from the food industry, entertainment industry, scientists, consumer groups and other advertising specialists.
The Institute of Medicine has an ongoing project on food marketing and its effects on children's diets. Information on the goals of this project and materials from their meetings are available on their web site.
Consumer International's website for their campaign to stop the marketing of unhealthy food to children. Discusses the issue, the campaign, and ways to get involved. Contains numerous reports and publications on the issue.
This study establishes a link between food marketing and obesity in low-income neighborhoods.
Prevention Institute, parents, advocates, public health officials and organizations across the country are calling for President Obama to step in and protect voluntary guidelines for food marketing to children.
This group has done a detailed report on industry self-regulation regarding food advertising directed at children. The history and effectiveness of the industry’s Children’s Advertising Review Unit is covered in detail.
So We Might See
So We Might See is a national interfaith coalition for media justice that is fighting for the rights of parents to be responsible for their own children's health and well-being. The coalition wants food companies and media companies to be part of the solution, not part of the problem, including limiting food marketing to children.
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