Food Marketing > Additional Resources

Research and resources


Alliance for a Healthier Generation

This alliance was formed by the American Heart Association and the William J. Clinton Foundation with the goal of improving the healthfulness of children's lifestyles and reducing childhood obesity. Learn about actions that can be taken at school, home, the doctors, and in the community.

Bridging the Gap

Bridging the Gap is a nationally recognized research program who goal is to improve the understanding of how policies and environmental factors affect diet, physical activity and obesity among youth, as well as youth tobacco use.

Campaign for a Commercial Free Childhood

This is a non-profit coalition of health care professionals, educators, advocacy groups and concerned parents whose efforts focus on the effects of marketing to children, including obesity-related issues.

Center on Media and Child Health

The Center on Media and Child Health at Children's Hospital Boston, Harvard Medical School, and Harvard School of Public Health is dedicated to understanding and responding to the effects of media on the physical, mental, and social health of children through research, translation, and education.

Children’s Advertising Review Unit (CARU)

CARU is the voluntary industry self-regulation organization that addresses advertising to children. This website includes press releases and their guidelines.

Children's Online Privacy Protection Act (COPPA)

The Rudd Center was part of a coalition of nearly 20 children’s health, privacy, and consumer advocacy organizations, led by the Center for Digital Democracy, that filed complaints with the Federal Trade Commission (FTC), claiming that online marketing to children by well-known companies violates COPPA.

Commercial Alert

Commercial Alert is a non-profit advocacy group whose mission is to curb effects of commercialism. One featured campaign focuses on childhood obesity prevention.

Digital Ads

Digital Ads provides the most up-to-date list of digital marketing campaigns on food and beverages aimed at children. The website offers resources including a report, brief, and other materials compiled and written by the Center for Digital Democracy and the Berkeley Media Studies Group.

Federal Trade Commission

In July 2005, the Federal Trade Commission and the Department of Health and Human Services jointly sponsored a workshop on marketing, self-regulation, and childhood obesity. They included representatives from the food industry, entertainment industry, scientists, consumer groups and other advertising specialists.

Institute of Medicine: Food Marketing and the Diets of Children and Youth

The Institute of Medicine has an ongoing project on food marketing and its effects on children's diets. Information on the goals of this project and materials from their meetings are available on their web site.

Junk Food Generation

Consumer International's website for their campaign to stop the marketing of unhealthy food to children. Discusses the issue, the campaign, and ways to get involved. Contains numerous reports and publications on the issue.

The Neglected Link between Food Marketing and Childhood Obesity in Poor Neighborhoods

This study establishes a link between food marketing and obesity in low-income neighborhoods.

Prevention Institute - We're Not Buying It

Prevention Institute, parents, advocates, public health officials and organizations across the country are calling for President Obama to step in and protect voluntary guidelines for food marketing to children.

Public Health Advocacy Institute

This group has done a detailed report on industry self-regulation regarding food advertising directed at children. The history and effectiveness of the industry’s Children’s Advertising Review Unit is covered in detail.

So We Might See
So We Might See is a national interfaith coalition for media justice that is fighting for the rights of parents to be responsible for their own children's health and well-being. The coalition wants food companies and media companies to be part of the solution, not part of the problem, including limiting food marketing to children. 







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