How Fast Food Advertisements Get Under Your Skin, Whether You Realize It or Not
Monday, March 18, 2019
For years, academics across the world have studied the effects fast food advertiisng has had on children and adolescents. With nearly 1-in-5 school-aged children in the United States qualifying as obese, these studies aim to figure out how TV commercials, product placement and the new frontier of digital marketing are leading to unhealthy lifestyles. "With food companies, people love these products," said Jennifer Harris. "There are strong emotional associations that have been created through advertisements and other means. Children recognize brands and logos by the time they're 2 years old. It's very powerful, and once those emotional attachments are established, they're very difficult to get rid of."