Food Marketing > Baby Food Facts


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Birth to two years is a critical period for developing healthy food preferences and eating habits. However, formula and baby food manufacturers often market products that are not recommended by health experts (such as toddler milks and baby snacks) and promote them using claims and other marketing messages that do not correspond with expert advice about feeding young children.


Rudd Center Research

  • Baby Food FACTS. Nutrition and marketing of baby and toddler food and drinks. FACTS Report. November 2016.
  • Pomeranz, J.L., Romo-Palafox, M.J., & Harris, J.L. (2018). Toddler drinks, formulas, and milks: Labeling practices and policy implications. Preventive Medicine, published online.