April 2019 Newsletter

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Rudd Center Recent Publications

Understanding the Process of Implementing Nutrition and Physical Activity Policies in a Large National Child Care Organization: A Mixed-Methods Study

Learning Care Group (LCG), a leading early childhood education and care provider, made a three-year commitment with the Partnership for a Healthier America (PHA) to implement several evidence-based nutrition and physical activity policies in more than 900 child care centers. As part of its pledge, LCG teamed with the Rudd Center to assess its Grow Fit Program. The goal was to ensure compliance with these objectives throughout its 900+ centers and to complete the first large-scale, mixed-methods study yielding findings to inform the implementation of other early education and care wellness policies.   

By the end of the three years, 95% of centers served at least two fruits and vegetables daily, 99% of centers served meals family style, 80% of centers practiced healthier celebrations, 100% of centers served no more than 4 ounces of 100% juice daily and 96% of centers provided access to water freely throughout the day. 

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A Qualitative Assessment of US Black and Latino Adolescents' Attitudes About Targeted Marketing of Unhealthy Food and Beverages 

Food marketing targeted to Black and Latino adolescents primarily promotes energy-dense, nutrient-poor foods and likely contributes to diet-related health disparities. Targeted marketing raises further public health concerns as Black and Latino youth are also exposed to greater amounts of unhealthy food marketing in the media and their communities. Little is known, however, about Black and Latino adolescents' attitudes toward brands and marketing that target them directly. 

The study, published in the Journal of Children and Media, utilized focus groups with Black and Latino adolescents to explore their attitudes toward targeted and non-targeted brands of food, beverages, and restaurants and found that they have more positive attitudes about targeted brands non-targeted brands. Some participants expressed appreciation for marketing that recognized "someone like them" as potential consumers, while others raised ethical issues regarding targeting of unhealthy foods. 

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Rudd Center In The News

NYC Food Policy Center April Food Flash
Featured: UConn Rudd Center

Climate Change, Hunger, Obesity Need Collective Solutions
Featured: Marlene Schwartz, Director

"Client Choice:" Meal Kit Ingredients Increase Healthy Food Selections Among US Food Pantry Consumers
Featured: Marlene Schwartz, Director

Capitol Report 'After Hours:' CT Lawmakers Propose Tax on Sugary Drinks
Featured: Sally Mancini, Director of Advocacy Resources

What's Simmering With Our Friends?

Voices for Healthy Kids

In 2013, the American Heart Association and the Robert Wood Johnson Foundation launched Voices for Healthy Kids, an innovative advocacy initiative with the goal of reversing childhood obesity through policy change in disproportionately affected areas. Over time, the initiative evolved, and today, it focus on promoting healthy equity, building a culture of health, and making each day healthier for all children.

In the recently released 2018 Voices for Healthy Kids Progress Report, they document five years of progress to improve access to healthy foods and physical activity, including 167 campaigns funded, 144 policy wins, and over 167 million people affected. 

CHOICES (Childhood Obesity Intervention Cost-Effectiveness Study)

The CHOICES Team at the Harvard T.H. Chan School of Public Helath has released the CHOICES Childhood Obesity National Action Kit, an interactive comparison tool that includes national projections on the population reach, health impact, and cost impact for 14 effective strategies across multiple settings - including schools, early care and out of school time, communities, and clinical. 

According to recent CHOICES research, more than half of today's children will have obesity when they are adults if we do not initiate cost-effective interventions to turn this epidemic around. The strategies presented in the kit have strong evidence for helping children to grow up at a healthy weight. For each strategy, you will find national results and information about the resources and activities required for implementation that could be relevant at the state or local level. 

Healthy Conversations & Presentations

World Congress on Interventional Therapies for Type 2 Diabetes: April 10, 2019

On April 10, Rudd Center Deputy Director, Rebecca Puhl, delivered the opening speech at the Joint Consensus Conference on Obesity Stigma at the World Congress on Interventional Therapies for Type 2 Diabetes in New York City. The goal of this year's summit was to develop an agenda of policy and educational initiatives to reduce the impact of stigma and end discrimination against people with diabetes and obesity, in order to facilitate access to care and funding of research. To learn more about the conference, click here

U.S. News & World Report Combating Childhood Obesity Summit: May 16, 2019

This spring, U.S. News & World Report will convene a Combating Childhood Obesity summit featuring some of the nation's leading experts who are actively working to address childhood obesity, which currently affectes 1 in 5 children and adolescents in the United States. The program will bring together top meidcal experts, hospital executives, pediatricians, community health leaders, advocates, and other key stakeholders, including Rudd Center Director of Marketing Initiatives, Jennifer Harris, to exchange ideas and share practices that are helping to combat this nationwide epidemic. 

Registration for the event can be found here

News To Chew On

Verdict Foodservice
Junk Food Advertising Ban: Australian State Crackdown
Science Blog
Food System Improvements Could Make it Easier to Eat Healthier
This is Your Brain on Ads: How Mass Marketing Affects Our Minds
WHO Recommends One-Hour Maximum Screen Time Per Day for Under-5s

UCLA Newsroom
UCLA-Tulane Study Finds Improved WIC Food Packages Reduced Children's Risk for Obesity
Important Steps to Shaping a Healthier Future of Food

8 Ways Food Companies Hide the Sugar Content of Foods